Florence
Rouchy
Founder, Digital Marketing Communication Manager
& Business
The course
I had the opportunity to live a unique experience in China with passion about Chinese culture by integrating into the Chinese and international community between 2017 and 2018.
After obtained a Master's degree in Communication at CELSA, within the framework of China's MBA, I was given the immense privilege of going from “Digital Maker” to “Digital Expert” with the France-Chinese bi-culturality.
Why?
A project was built, following an accident to life in China. It was truly an incredible human experience. My roots make me rebirth like a plant that blossoms in spring.
The agency
Since I arrived in China in 2017, it is the result of a well-thought-out mature project. As the bearer of my France-Chinese identity project YANG LAN 阳兰, as part of an MBA Digital Marketing & Business at ESSCA Shanghai via EFAP Paris, I have launched my agency Digital Creative France China so far.
My artistic sense has allowed me to develop innovative ideas and to rethink the issues encountered in my experience in China.
My mission is to help the Chinese and French in France and China, without cultural clashes.
We will also develop innovative concepts to unite China with France: “social survival toolkit”, the “creative survival kit”, and the “cultural survival kit”.
