Genesis
Creativity

Our
digital
expertise

Notoriety

Branding and branding your business are very important for your online success. It can be accomplished through visual recognition, website development, video, photo and content writing to reach your target (copywriting).

Visual identity, websites, landing pages, copywriting

Consulting and Strategy

Advice on your brand image and your digital strategy.

Communication strategy, marketing and digital strategy

Video and photography

In China, video and/or photography are synonymous with success on social networks (E.g. WeChat, Little Red Book, Tiktok, Youku, Bilibili, etc.).

CV Video and interview, storytelling and influence, corporate

Social media management

Good social network management is not only the fact of creating posts and content on various networks, but also the implementation of "Ads" which will increase exposure rate and thus develop your potential clients in order to convert them into new customers.

Management of social networks, Facebook, Instagram, YouTube, Twitter

Online SEO and digital marketing

Management of advertising campaigns on networks and on the web.

Sales channels, acquisition channels, webinars, Google Ads, Facebook Ads, Instagram Ads, YouTube Ads

"The world needs new leadership, and the novelty is working together"

Jack Ma

Our
values

Openness to others

The ability to put yourself in French or Chinese shoes by adapting to their language, culture, outlook on life and habits.

Enthusiasm

A positive and essential value that creates synergies to advance one's life, career and business plans. It is difficult to work with involvement and spontaneity without dynamism and sharing.

Interculturality

Integrate values, codes and cultural habits that are usually very completely different between Western and Chinese cultures but penetrates various fields.

Singularity

Essential for moving forward by asserting ourselves with authenticity each of us, as a legal or physical person, emphasizes the importance of being both unique and authentic.

Florence
Rouchy

Founder, Digital Marketing Communication Manager
& Business

The course

I had the opportunity to live a unique experience in China with passion about Chinese culture by integrating into the Chinese and international community between 2017 and 2018.

After obtained a Master's degree in Communication at CELSA, within the framework of China's MBA, I was given the immense privilege of going from “Digital Maker” to “Digital Expert” with the France-Chinese bi-culturality.

Why?

A project was built, following an accident to life in China. It was truly an incredible human experience. My roots make me rebirth like a plant that blossoms in spring.

The agency

Since I arrived in China in 2017, it is the result of a well-thought-out mature project. As the bearer of my France-Chinese identity project YANG LAN 阳兰, as part of an MBA Digital Marketing & Business at ESSCA Shanghai via EFAP Paris, I have launched my agency Digital Creative France China so far.

My artistic sense has allowed me to develop innovative ideas and to rethink the issues encountered in my experience in China.

My mission is to help the Chinese and French in France and China, without cultural clashes.

We will also develop innovative concepts to unite China with France: “social survival toolkit”, the “creative survival kit”, and the “cultural survival kit”.

The agency

+33 6 58 82 19 93
11 avenue Elisée Reclus
75007 Paris
France

The mind

Digi-cultural
Notoriety
Influence
Publicity

Values

Authenticity
Uniqueness
Interculturality
Humanism